alfa framtak
Who we are
Our team
We are committed to being your partner of choice
Whether you’re a manager, entrepreneur or business owner, our team is the ideal partner to ensure innovative thinking, diverse perspectives and smooth collaboration.
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Gunnar Páll Tryggvason
Managing Partner
gunnar@alfaframtak.is
+354 618 4522Gunnar Páll has 25 years of experience in private equity and corporate finance. Gunnar has completed transactions, managed investments, and been an executive board member in over ten countries. Previous board positions include Refresco, Hame, Laima, and Nordic Partners. MBA, with honors, from the Wharton School and completed the Stanford Executive Program.
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Anna Þorbjörg Jónsdóttir
Head of Client Solutions
anna@alfaframtak.is
+354 832 4030Anna Þorbjörg has over 20 years of experience in financial markets. Her prior roles include Managing Director and Head of Asset Management at Fossar Investment Bank and Chief Investment Officer, co-founder, and Chairman of World Financial Desk, a quantitative trading firm in NYC. She currently serves on the board of Lyf og heilsa. She holds an M.A. in Economics from UCLA and an M.Sc. in Financial Mathematics from USC and is a certified securities broker in Iceland and the United States.
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Árni Jón Pálsson
Investment Director
arnijon@alfaframtak.is
+354 866 3601Árni Jón has over a decade of experience in the financial sector, focusing on debt and equity raising, restructuring, and M&A. He previously worked in corporate finance at Icora Partners and earlier at Arctica Finance and Landsbankinn.. He currently serves on the boards of Invit, Tixly, Skyggnir, and Origo, and previously held board positions at Borgarplast and Málmsteypan, as well as Heimavellir prior to its delisting. Árni holds B.Sc. degrees in Business Administration and Financial Engineering from Reykjavík University.
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Rakel Guðmundsdóttir
Portfolio Manager
rakel@alfaframtak.is
+354 867 4181Rakel has extensive experience in operations and management and has worked in the financial sector since 2018. She has been involved in projects relating to finance, operational processes, efficiency improvements, human resources, and change management. She has held board positions at companies including Invit, Origo, and Venja, and previously served on the board of Greiðslumiðlun Íslands. Rakel holds a B.Sc. degree in Operations Engineering from Reykjavík University.
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Markús Hörður Árnason
Investment Director
markus@alfaframtak.is
+354 669 4417Markús has extensive experience in investment management. From 2008 to 2021, he worked at TM, Iceland’s leading insurance company, where he served as Head of Investments from 2015. Prior to that, he worked at the investment firm Stoðir and at Landsbankinn.He has held board positions at companies including Reykjafell, Travel Connect, NP Innovation, Knox Holding, Thor Ice, and Lyf og heilsa.Markús holds a B.Sc. degree in Economics from the University of Iceland and is a certified securities broker.
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Áslaug Gunnarsdóttir
Associate
aslaug@alfaframtak.is
+354 692 9995Áslaug has over ten years of experience in the financial sector. She joined Alfa Framtak in 2023 and previously worked primarily at Saxo Bank in Copenhagen, where she held various roles across Trading, Treasury, and Risk Management, including managerial responsibilities. She currently serves on the boards of Greiðslumiðlun Íslands, KNOX Hotels, and Samherji Fish Farming. Áslaug holds a B.Sc. in Economics from the University of Iceland and an M.Sc. in Applied Economics and Finance from Copenhagen Business School.
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Hörður Guðmundsson
Vice President
hordur@alfaframtak.is
+354 776 0747Hörður has worked at Alfa Framtak since 2020. He has held board positions at companies such as Lyf og heilsa, Málmsteypa Þorgríms Jónssonar, Syndis, Helix, and Noona Labs. Previously, he served as an analyst at GAMMA Capital Management from 2017 to 2019 and worked as a financial journalist at Viðskiptablaðið. He has also been a teaching assistant at Reykjavík University in corporate finance, applied statistics, econometrics, and international economics. Hörður holds a B.Sc. degree in Economics and Finance from Reykjavík University and is a certified securities broker.
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Fanndís Sara Guðjónsdóttir
Finance & Operations
fanndis@alfaframtak.is
+354 699 5569Fanndís brings over five years of experience in finance and operations and joined Alfa Framtak in 2023. She previously worked in Marel’s finance department. During her master’s studies, she interned in Icelandair Group’s Treasury and Risk department and earlier worked as an office manager at Heimaleiga. Fanndís holds a B.Sc. in Economics from the University of Copenhagen, as well as an MCF in Corporate Finance and an MBM in Business Management from Reykjavík University.
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Bergsteinn Pálsson
Associate
bergsteinn@alfaframtak.is
+354 868 8179Bergsteinn has worked in the financial markets since 2017. He joined Alfa Framtak in 2025 from Íslandsbanki, where he worked in Corporate Finance, and previously worked at ACRO Securities. Bergsteinn holds a B.Sc. in Economics from the University of Iceland and an M.Fin from the University of Glasgow. He is a certified securities broker.
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Davíð Orri Davíðsson
Analyst
david@alfaframtak.is
+354 849 2192Davíð joined Alfa Framtak in 2025 from KPMG, where he worked as a specialist in Corporate Finance. He holds a B.Sc. in Engineering Management from Reykjavík University and worked as a teaching assistant in calculus during his studies. He also participated in an international consulting competition representing the university.
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Heiðrún Ósk Jóhannsdóttir
Finance & Operations
heidrun@alfaframtak.is
+354 771 5581Heiðrún joined Alfa Framtak in 2025 from Góð Samskipti, where she worked as a project manager. Prior to that, she worked in the Business Process Solutions division at Deloitte. Heiðrún holds a B.Sc. in Business Administration from the University of Iceland and is currently pursuing a Master’s degree in Finance at the same university. She is a certified securities broker.
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Hjalti Þór Skaftason
Vice President
hjalti@alfaframtak.is
+354 846 0077Hjalti has over a decade of experience in the financial sector and joined Alfa Framtak in 2025. He has been involved in numerous debt and equity raises as well as M&A processes. He joins from the Pension Fund of Commerce, where he managed the fund’s foreign equities and bonds. Previously, he worked at Capital Four in Copenhagen and at Kvika Bank in risk management and corporate finance. Hjalti holds a B.Sc. in Business Administration from Reykjavík University and an M.Sc. in Financial Economics from the University of Iceland. He is a CFA charterholder and a certified securities broker.
Our Country
Invest in a small country with big possibilities
Iceland is in many ways a perfect proving ground. Because of our small size, we are home to an environment where new ideas, products, technologies, or concepts can be experimented with, evaluated, and refined in an uncomplicated, beneficial manner.
We see results quickly, and when a company is doing well, we are well-equipped to take successes further – even beyond our country’s borders.
Political
and economic
stability
Highly educated
workforce and high
quality of life
Strategic location
between Europe and
North America
Innovation,
technology and
renewable energy
Our story
The origins of Alfa Framtak
Alfa Framtak was founded in 2017 by Gunnar Páll Tryggvason, Friðrik Jóhannsson and Árni Jón Pálsson.
In 2010 Friðrik Jóhannsson and Gunnar Páll Tryggvason led restructuring projects as economic conditions in Europe were dire. Their collaboration became Icora Partners, an advisory boutique focused on M&A and restructuring in Iceland, Denmark, Latvia, and the Czech Republic.
Between 2010 and 2017 the team completed 20 transactions with an aggregate size of €2BN, including the restructuring of leading European food manufacturers Hamé and Laima.
Icora Partners also served as an exclusive financial advisor on several transactions, including the sale of the Hotel D'Angleterre in Denmark and Vörður Insurance in Iceland.
In 2017, Icora Partners changed its name to Alfa Framtak and shifted focus to alternative asset management.
Our proposition
Experience, trust, and collaboration
How can we move you forward?
Partnership with Reykjavík University
We are committed to providing opportunities and experiences for college students and young professionals. Our internship programs are designed to complement students' education and further them along with their careers. Since 2015, we have partnered with Reykjavík University by offering internships each semester for students from the engineering- and business faculties.