alfa framtak
Who we are
Our team
We are committed to being your partner of choice
Whether you’re a manager, entrepreneur or business owner, our team is the ideal partner to ensure innovative thinking, diverse perspectives and smooth collaboration.
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Gunnar Páll Tryggvason
Managing Partner
gunnar@alfaframtak.is
+354 618 4522Gunnar Páll Tryggvason has 25 years of experience in private equity and corporate finance. Gunnar has completed transactions, managed investments, and been an executive board member in over ten countries. Previous board positions include Refresco, Hame, Laima, and Nordic Partners. MBA, with honors, from the Wharton School and completed the Stanford Executive Program.
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Anna Þorbjörg Jónsdóttir
Head of Client Solutions
anna@alfaframtak.is
+354 832 4030Anna Þorbjörg Jónsdottir has over 20 years of experience working in financial markets. Anna's prior roles include Managing Director and Head of Asset Management for Fossar Investment Bank and Chief Investment Officer, co-founder and Chairman of World Financial Desk, a quantitative trading firm. Anna holds an M.A. in Economics from UCLA and an M.Sc. in Financial Mathematics from USC. Anna is a certified securities broker in Iceland and in the US.
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Árni Jón Pálsson
Investment Director
arnijon@alfaframtak.is
+354 866 3601Árni Jón has over a decade of experience within the financial sector. He has focused on debt and equity raising, restructuring, and M&A. He is currently the chairperson of Borgarplast and Malmstepan but also held a board seat at Heimavellir prior to its delisting. Árni Jón has completed B.Sc. degrees in both Business Administration and Financial Engineering from Reykjavik University.
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Rakel Guðmundsdóttir
Portfolio Manager
rakel@alfaframtak.is
+354 867 4181Rakel has over eight years of experience in operations and management in various industries. She joined Alfa Framtak in 2018 and is on the board of Greiðslumiðlun Íslands. She holds a B.Sc. degree in Operations Engineering from Reykjavík University.
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Markús Hörður Árnason
Investment Director
markus@alfaframtak.is
+354 669 4417Markús has extensive experience in investment management. From 2008 to 2021, he worked at TM, Iceland's leading insurance company, where he was the head of investments from 2015. Before that, he worked at the investment firm Stoðir and Landsbankinn. Markús has been on the board of multiple firms in recent years. He has a B.Sc. degree in economics from the University of Iceland and is a certified securities broker.
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Áslaug Gunnarsdóttir
Associate
aslaug@alfaframtak.is
+354 692 9995Áslaug has over ten years of experience in the financial sector and worked primarily at Saxo Bank in Copenhagen. There she held various roles across Trading, Treasury and Risk Management with managerial experience. Áslaug holds a B.Sc. in Economics from the University of Iceland and an MSc. in Applied Economics and Finance from Copenhagen Business School.
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Hörður Guðmundsson
Associate
hordur@alfaframtak.is
+354 776 0747Hörður worked as an analyst at GAMMA Capital Management from 2017 to 2019, prior to that he was a financial journalist at Viðskiptablaðið. Hörður has been a teaching assistant at Reykjavík University in corporate finance, applied statistics, econometrics, and international economics. Hörður has a B.Sc. degree in Economics and Finance from Reykjavík University and is a certified securities broker.
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Fanndís Sara Guðjónsdóttir
Finance & Operations
fanndis@alfaframtak.is
+354 699 5569Fanndís brings over five years of experience in finance and operations, previously working in Marel's finance department. She holds a B.Sc. in Economics from Copenhagen University, as well as an MCF in Corporate Finance and an MBM in Business Management from the University of Reykjavík. During her master's studies, Fanndís interned in Icelandair Group's Treasury & Risk department.
Our Country
Invest in a small country with big possibilities
Iceland is in many ways a perfect proving ground. Because of our small size, we are home to an environment where new ideas, products, technologies, or concepts can be experimented with, evaluated, and refined in an uncomplicated, beneficial manner.
We see results quickly, and when a company is doing well, we are well-equipped to take successes further – even beyond our country’s borders.
Political
and economic
stability
Highly educated
workforce and high
quality of life
Strategic location
between Europe and
North America
Innovation,
technology and
renewable energy
Our story
The origins of Alfa Framtak
In 2010 Friðrik Jóhannsson and Gunnar Páll Tryggvason led restructuring projects as economic conditions in Europe were dire. Their collaboration became Icora Partners, an advisory boutique focused on M&A and restructuring in Iceland, Denmark, Latvia, and the Czech Republic.
Between 2010 and 2017 the team completed 20 transactions with an aggregate size of €2BN, including the restructuring of leading European food manufacturers Hamé and Laima.
Icora Partners also served as an exclusive financial advisor on several transactions, including the sale of the Hotel D'Angleterre in Denmark and Vörður Insurance in Iceland.
In 2018, Icora Partners changed its name to Alfa Framtak and shifted focus to alternative asset management.
Our proposition
Experience, trust, and collaboration
How can we move you forward?
Partnership with Reykjavík University
We are committed to providing opportunities and experiences for college students and young professionals. Our internship programs are designed to complement students' education and further them along with their careers. Since 2015, we have partnered with Reykjavík University by offering internships each semester for students from the engineering- and business faculties.